Company Overview
Consumer brand selling gourmet whey protein concentrate blends and high-protein ice cream made with chef-inspired ingredients.
CURRENT VALUATION
$10M
Mark-to-market holdco book valueENTRY VALUATION
$1.4M
Pre-seed acceleration roundVINTAGE / COHORT
2024HOLDCO ASSET
Initial entry cohortECOSYSTEM TRACK
Consumer
Global founder cohortInvestment Thesis & Acceleration
Expert DOJO backed Protelicious during early acceleration to scale market distribution, assemble high-conviction syndicates, and expand operations into key international markets. The company exemplifies our core thesis of backing relentless operators solving urgent systemic workflows.
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